From Car Sales To Motley Crue, Derek Scheeler Has A Story To Tell

By: Staff Report on Auto Search and Sales LLC

Phone: 813-539-1410 or

Searching for and buying a used car can be a stressful and daunting process. From trying to negotiate with a sales-person to the buyer’s remorse that can take place at the signing of a deal.

Not anymore.

Meet Derek Scheeler, a 40-year old Tampa businessman and owner of Auto Search and Sales at 6209 Causeway Blvd in Tampa or click to visit his website . This is not at all your typical dealership and not your typical sales-person.

His office has a fun feel to it and decorated with paintings from Back To The Future, an array of famous license plates from comedic films, and toys that bring back memories from the 80”s. Scheeler is friendly, talkative, and I could immediately sense the genuine nature of who he is.

A painting of “Back To The Future,” inside the office of Auto Search and Sales

Scheeler and I were in an immediate conversation, like two old friends. A conversation that took some very unique and unexpected turns. I knew right away that he had a love for cars, people, and Motley Crue.

“I don’t want customers; I want friendships. I want to go out in public and when people see me, say things like, ‘that’s that dude that sold me my car,’ and it’s a good thing, right?” said Scheeler.

Scheeler’s humor is profound but not overbearing. He’s serious about getting people into a quality vehicle that meets their needs and expectations, and he does this is a very fun way.

Derek Scheeler standing outside of his Auto Search and Sales dealership. STAFF PHOTO

“Ever since I was a kid in school, I’ve always been the person nominated as the class clown, every single year, so my whole life, you know, I’ve always loved to make people laugh. I wanted to be a comedian, and I try to have fun with everything I do,” said Scheeler

At that moment, Scheeler donned a bandana that was red, white, and blue and complete with a mullet hairpiece. I was taken back to a scene from an early 80’s roller derby competition and could almost hear Devo jamming “Whip It”.

Derek Scheeler dons an 80’s style mullet bandana with a smile. STAFF PHOTO

“I’ve got kind of a different sense of humor, so I try to make it a fun experience for people when they are shopping for a vehicle. I put weird things all over the office and funny ads on our website. There are all kinds of subliminal things in everything I do to try to make people laugh.” 

We took a virtual trip to check out Scheeler’s YouTube channel, Big D, , where you can see for yourself Scheeler’s humor and comedic style.

My personal favorite would be Scheeler being blown down the street from Hurricane Florence, or you can watch his dealership commercial directly on Sheeler’s website at .

Besides the humor and good feel of Scheeler’s style, when it comes to customer satisfaction with the vehicle, Scheeler cuts no corners.

“I predominantly try to stick with higher-end, cheaper cars, so I knit pick or cherry-pick the best cars that I can find at auction, that have the best history. I’m steady at one-hundred percent feedback on Google, so with that, I think that shows that I’m pretty good at what I do,” said Scheeler.

Derek Scheeler outside of his Auto Search and Sales dealership with a BMW X5. STAFF PHOTO

We spoke on the stereotypes that exist in the car business, and how he likes to treat his customers like they are friends.  

“You know, it’s all about upbringing. I was raised with the saying, always to treat people how you want to be treated. My uncle once told me, ‘before you ever open your mouth to talk to someone, always put yourself in the other person’s position and think how it is to be them’.” said Scheeler

One of Scheeler’s repeat customers, Nicole Felicatta had this to say, “I’ve never been more satisfied buying a vehicle! Derek is honest and lives up to his word. I’ve purchased three vehicles from Derek and will be back again when I’m ready for a new car!”

Nicole isn’t the only one. Looking at Auto Search and Sales’ Google Business page, there are many others.

Paul Kermer says “Bought a 2007 Volvo V70 with 178,000 miles three months ago. Since I purchased during the day I did not realize the passenger side headlight was out. Derek the owner replaced it at no charge. I’ve put approximately 3,000 miles on the car since purchasing and everything still works and runs fine.”

While Kay Wysocki added, “ I love my car! Derek found the perfect car for me. It was everything I asked for and more. His prices are more than reasonable and he goes out of his way to make you comfortable and confident in your purchase. This is not your typical used car lot. It’s way better!”

I would concur.

Some of the cool retro toys you will find inside of Scheeler’s office. STAFF PHOTO

Now, this is where the conversation went from car sales to Motely Crue. Literally.

Last weekend, a video of Motley Crue’s frontman and lead singer, Vince Neil, popped up on my mobile news feed. In a somewhat drunken manner, Neil, went onto wish “Decker” a happy birthday, through the video wish app called Cameo.

The irony was, Derek Scheeler at Auto Search and Sales, is the Decker that Vince Neil spoke to on that message.

The sluggish and forced birthday wish was funny enough, but the real humor was the fact that the message was completely distorted. You are given 250 characters of what you want the celebrity to say. and this is what Vince Neil was to say:

‘Happy Birthday to Derek from Christian, Mom, Tanya, Ethan, and Blake. Shout at the devil to start off this new decade and take the opportunity to kickstart your auto search and sales!! Listen to the Dr. and feelgood about the big 4-0 in 2020.’

The video below is what was sent from Vince Neil.

I”m at  Auto Search and Sales Vince. Yes, I am sitting with Decker, I mean Derek Scheeler and man, he’s a fan.

“I thought Vince’s video was great.  It’s exactly what I expect from a rock icon like that.  Some people say they would be upset if they paid that much and that’s what was sent.  I thought it was hysterical, especially that he sent it without a retake.  That’s winging it like a true rocker!  I’ve been a Motley Crue fan since I was 6 years old, and Vince has always been my favorite musician.”  

Derek Scheeler inside of his Auto Search and Sales dealership. STAFF PHOTO

Vince Neil, if you are reading this, Derek will be in the 5th row at the Orlando show. I think he deserves a backstage pass. Look for the red, white and blue mullet bandana.

Our time with Derek Scheeler at Auto Search and Sales today, was an eye-opening experience on the falsehood of auto dealer-sales stereotypes. Scheeler is a class act that has genuine respect for others, their time, and wants to make his customers his friends.

If you are in the market for a used vehicle, give Decker, I mean Derek a buzz at 813-539-1410 or visit Auto Search and Sales at

One Reply to “From Car Sales To Motley Crue, Derek Scheeler Has A Story To Tell”

  1. I have never been happier with the way Derrek has treated me through the whole car buying experience .

    I have already purchased a truck and a BMW from him and my kids and brother are about to get one as well .

    He is honest and has lived up to his word over and over again if you wan a certain car he will find it for you .

    Thank you Derek for restoring my faith in mankind

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